Since we’re organizing an international conference here, we not just want speakers from our home country. Therefore, we asked around to scout some international blog talent. Robin Wauters from the Brussels-based PLUGG conference advised us to ask Clo Willaerts, famous Belgian blogger and marketing manager at Sanoma Magazines Belgium. When a man like Robin gives you an advice, you gladly take it. That’s exactly what we did.

When we Googled Clo, we found some captivating stuff. Like her presentation What Marketeers Could Learn from pr0n at Barcamp II, Brussels. After reading her personal blog Bnox, we realized she HAD to be part of our Journalism Versus/ Heart Blogging. Moreover, there’s a rock music link here.

During the Belgian summer festivals, Humo’s music journalists would publish their concert reviews live on the Humo blogs. But in between were other blog posts, like pictures and movies made by non-journalists - some even sent in by festival visitors themselves. “The content was important” said Willaerts, “but the comments even more”.